Allie Rae Footware Investor Video from W. Ashley Maddox on Vimeo.

Incase you have not yet seen our award winning film on Young Life’s Inland Northwest Washington here it is! 

Young Life Inland Northwest has been reaching out to young people for over 70 years.  They began as a program for high school students in 1941, and have now grown to include outreach programs for middle school students, college students, teen moms and kids with disabilities.

This video documents Young Life’s new campaign, “Reaching a World of Kids”.  The campaign has four initiatives which are already creating a huge difference for young people in the Northwest region.

The multicultural and urban initiative is a leadership generation initiative which focuses on creating young urban leaders that will be able to reach out to other kids.  The multicultural aspect of this program allows the kids a space where they can celebrate and learn about their heritage.

The Young Life college initiative reaches out to college kids in the Northwest, helping them develop their relationship with God, and providing support for them in one of the most important and challenging periods in their lives.

The Young Life Teen Mothers initiative mentors and supports teen mothers.  This is an initiative which not only changes lives, but also changes generations.  In the video, a young teen mom, Maria Hernandez, recounts her experience with Young Life and how it has given her the support that she would not have had otherwise.

Last but not least, there is the camping initiative. Young Life provides an unforgettable one-week camp experience for 1200 kids every summer.  The point of this is to allow kids a time-out from the stress of their daily lives, where they can unwind and have fun, while deepening their relationship with Jesus.

To find out more about Young Life’s life-changing campaign, watch the video above!

Pumped to see our Haiti videos tonight for @childhopeintl ! (at Calvary Chapel SB)

It was a great night for Child Hope. They played 4 videos that we produced for them for their celebration. Hundreds of people attended that celebration in Los Angeles, CA tonight, to hear the stories of the wondrous things God is doing in Haiti.

Take 3 minutes and watch one of the videos that they featured tonight: This is Israel’s Story. 

Learn more about Child Hope: http://www.childhope.org/

I have to confess. I took this amazing marketing idea from a client of mine. They built a $1.2+ million fund-raising campaign starting with relationships,  a video, and an ask. Check out the 4 steps he recently sent out to his committee, supporters and fans of his ministry. I edited for a more general guide to grassroots fund raising.

To our committee & supporters,

NOW is the time to engage your close friends to join us as we raise funds to help our mission & ministry.  Here is the Plan:

1. Make a list of 10 or more friends who may be interested in joining us.  This list should be comprised of people that may be able to help in a more significant way.
2. Share our video with this limited group of friends.  BUT…PLEASE DO NOT POST THIS FOR GENERAL VIEWING (like on Facebook) and ask them not to share this either as this video will be officially launched in two weeks.  This is a Sneak Peak just for these friends…let them know you are giving them a Sneak Peak!  A password may be required to play this so you will need to provide that to them.
3. Follow up with them (best in person; second best by phone).  Ask if they would like to join us. This is not about our ministry or mission… it is about changing a life!
4. Direct them how to give.  They can give online using the online giving site using a custom link or send a check made out to our organization. 

Let me know if you have questions…share your great ideas of how to engage friends with the group…and stay tuned for more about our roll-out in two weeks. (THAT is the time you will be able to post on Facebook)!

Need more advice? Just email me!

I have lost many a chance to make a sale by being honest. Working in my parents bible shop and then later on at a church, taught me the value of being a good steward.

So when i am posed with a question by ministries about a video I usually end up steering them toward something else and being a better steward. That would mean I lost a sale but gained a chance to take those saved funds and put it toward their cause. And at the end of the day I can sleep better knowing that I was honest. 

We are a for profit ministry, but we don’t let the profit run our ministry. If we can save your ministry or mission money by suggesting different options, we will. We also believe that we are the best at what we do and at times we are the best option for you!

Need more advice? Just email me!

My friend and college roommate (not sure if I should admit that!) Kyle Long at Digital Fridge came up with this great blog. I think it applies to ministry & mission videos to. He breaks it down to 1. Know your audience, 2. Tell a Story, 3. Production quality or lack there of precedes the message, 4. Call to Action, and 5. The person who has the story is not alway the best to tell the story.

Check it out!

5 Steps to Communicate Effectively Using Video
Read Original Article Here: http://mfilms.us/10u44ZN

1. Know your audience. Gather as much information as you can about your intended audience. Where do they live?, how old are they?, are they married?, what is their level of income?, what is their level of education? Don’t be a stalker here but the more info you have the better. The worst  answer to the question “Who is your audience?” is “Everyone” If your target is “everyone” you can be sure you will miss it every time. If you are trying to communicate a message to two extremely different audiences it is sometimes best to develop a custom video or message for each audience.

Read More

Happy to announce our Bronze Telly Award winning video: Life Together at Ocean Hills Church! We are so excited to be recognized for our work in film and television. Watch the video here!

Insider’s Only Video… if you want to watch this video check your insider email for the password or sign up for our insider email and get the secret password (being sent out on March 15th)! 

Sign up now: mfilms.us/15Icluu

We are also putting together more videos like Peter’s for Young Life. If you like it, click here to support our DGL Films!

Young Life Global Leader Peter: Nairobi, Kenya
Video Coming Soon!

Peter, along with his brother, sister and mother, live in a slum called Soweto. In high school Peter was involved with the wrong crowd. “One day I had an opportunity to meet a Young Life leader. … I attended clubs and there I started feeling that I am loved by God and His people.” Peter eventually gave his life to Jesus at camp and was thrilled when his family later joined him at church. Peter had to forgo his college dreams in order to allow his brother to go to high school, so he is thankful for the opportunity he has been given to fulfill his dream to become a mechanical engineer.