3 Ways to make your #nonprofit organization’s online #video pop!
1. Tell a great story: you don’t have to have a video that has the 5 things your organization does or it’s vision statement. Those can be useful but to make a video pop try just telling a short story about how your organization is changing lives. Maybe a short interview edited down with music, a slide show of powerful images to a song, or a video about the power of your work with your voice over to pictures; all these can tell a great story.
2. Short and sweet: if a television commercial can sell a product in 30 seconds why not make an “online” commercial for your organization? it’s hard to get an audience to watch an online video that is over 10min. Keep the video short, 90 seconds is a great length but try to stay under 3 min. You don’t have to tell everything, just give a taste of what you do.
3. Good footage: lastly, make sure the footage you have in your video is top notch. It’s hard to focus on the message when your video is shaky. Use a tripod, hire an expert editor or videographer, or use an online tool like Animoto to show your picture slide show; all these can help tell your story without the distractions of technical issues.
-W. Ashley Maddox
We just entered into Sony’s Production video contest. Watch the video that we entered above and Vote for us!
One of my favorite stills from young life camp in #Uganda.
#ylfreedomwalk @ylafrica @younglife
Filming stories can be tough when there is a language barrier. A good interpreter is key to knowing and understand what the subject is saying. This young man has an amazing and tragic story. I also checked with the people who know him that even though he didn’t say it, his friends (and young life family) say that his father was killed in the Rwandan genocide. Through his young life leader inviting him to club he now has a hope, a family and a future.
@ylafrica #africa #sharethestory
Sunset timelapse in Entebbe, Uganda. #fs100 #africa
Muzungu (White person) always draws a crowd.
Next to me is Tolbert. This is his village where he is a leader. Here I got to experience him inviting kids to camp.
Last photo before I head into the “dataless” territory of Uganda for a week.
I sat and a mud hut and drank tea with this this @Younglife kid and her leader. She told me that her parents died when she was young yet she had great joy in life. Although her life is not easy, through @ylafrica she receives a healthy outlook on life and a community that loves her unconditionally.
Shikoti, Kenya. #sharethestory
When a kid in Africa grows up without parents, a young life leader might be the only family they have. It’s true here in Kenya with a lot of young life kids. Their leaders have become their parents, brothers, and sisters. Going to school with them, helping them with homework, feeding them a meal, and at times offering them a place to live.
W. Ashley Maddox